To launch this new model, Renault and Publicis Conseil designed a delicate, emotionally charged campaign titled “The New Chapter of a Great Story”, directed by Sebastian Strasser.

The film unveils the bonds of transmission that, over the years, unite a mother and her son; and invites us to share some of the highlights of their relationship against the backdrop of the Renault Clio, whose design evolves with the shots. Taking us through these moments in life – sometimes funny, moving the other times – we go back in time to the last scene, where the son, now a father, takes his mother and daughter home after a football match in a hybrid Renault Clio.

Production Company - Grand bazar

Service Company - Hobby Film

Director - Sebastian Strasser

Location Management by Nordic Productions